Final Infographic

We have been working all weekend to make sure that we are happy with the inforgaphic. We are all happy with the design and the information which is on there.
It has been great fun to do and we have learnt lots of new skills and techniques about design and collaborating information.

Sterling.

Group Meeting

Today we is our second group meeting for the poster. Yesterday we made a design of the poster and discussed what we wanted to put in it.
Today we are pulling all the information together and making sure that our blog is up to date and contains key information. There is a tense atmosphere as the deadline approaches and group members are getting stressed.

Seminar 05/03/13

After our lecture on perceptual maps we then conducted one for Clark's in this weeks seminar. We did a map for the whole footwear market.
Understandably there are gaps on the map however we found that it was highly unlikely to manufacture a shoe with high comfort at a low price due to research development being expensive and shoes with high comfort such as 'Hush Puppies' are priced highly, suggesting that entering this gap with a low price is not suitable due to expensive materials for comfort and not able to cover costs.

Seminar 26/02/13

In this seminar we looked at Clark's market segmentation. We used the 'graphics' to distinguish Clark's market segmentation and this gave us a better understanding of Clark's customers as well as the business overall.

Seminar 19/02/13

In this seminar we analysed the critical success factors that Clark's encounter. We found this really interesting  to discuss and we came to the conclusion that Clark's needs

Perceptual Map

Above is a perceptual map of the major brands within the shoe industry. It appears that there is a big gap in the market for a brand to make a high comfort shoe at a low price. There is a gap here because for a company to make a high comfort shoe at a low price would mean that it would almost be unprofitable and they would be wasting their time. Croc like shoes are extremely comfy and really cheap but they do not last no more than a month or so as they are such poor quality. 

Tom Field - 6th March 2013

Mintel database

We found several information on Mintel database such as the sector size, market infomation and many reports and figures about C&J Clarks. Most of the reports also include charts, graphs and tables which are very convenient to collect statistics.
We would use this database as our main sources of data.

Phuc Nguyen