After our lecture on perceptual maps we then conducted one for Clark's in this weeks seminar. We did a map for the whole footwear market.
Understandably there are gaps on the map however we found that it was highly unlikely to manufacture a shoe with high comfort at a low price due to research development being expensive and shoes with high comfort such as 'Hush Puppies' are priced highly, suggesting that entering this gap with a low price is not suitable due to expensive materials for comfort and not able to cover costs.
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